AWT CHALLENGE
n Antony Worrall Thompson has thrown down the gauntlet to the rest of the food retail industry by predicting that his rapidly expanding product range will become "Europe's biggest chef food brand".
n The TV chef, set to enter six new categories over the next few months, has also stirred controversy by criticising un-named rival chefs "who've simply attached their names to a product".
n His newcomers include chocolates, sausages and jams as well as a branded British bottled water.

SLINKY NUN
n German wine brand Blue Nun is moving into the RTD sector with a wine-based offering called Slinky ­ the first branded wine drink of its kind in the UK.
n Some retailers have predicted the new product will be hampered by the recent Budget's 4p hike on wine, but Armin Wagner, marketing director at Blue Nun's owner Langguth, said the product had a "realistic chance" of filling a gap in the market.

BRASSERIE RANGE
n Sainsbury has teamed up with ethnic foods specialist Noon Products and top Indian restaurant Bombay Brasserie to extend its premium range of ready meals.
n The Bombay Brasserie brand originally reached the multiple's shelves in the form of a meal kit. n It will now be seen on a 14-strong range of curries and side dishes in more than 300 stores.

VITS FOR KIDS
n Wyeth Healthcare is targeting its new Centrum Kidz vitamins range at the under-10s.
n The company claims it is the first product of its kind to contain the full daily complement of essential vitamins and minerals for that age group.

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