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‘Aggressive’ branded promotions impact own-label cake maker BBF
By Dominic Bernard2026-04-13T14:59:00
Low consumer confidence and ‘aggressive’ promotion from branded competitors has led to a 5.1% decline in sales for the UK’s largest manufacturer of private-label cakes
Low consumer confidence and “aggressive” promotion from branded competitors has led to a 5.1% decline in sales for the UK’s largest manufacturer of private-label cakes, BBF.
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