Asda has launched a ready-to-eat yellow watermelon snack that it expects shoppers to “go wild for”.
The retailer said its new Exceptional Yellow Watermelon Fans (£2.25/300g) tasted sweeter and milder than red watermelon and had “subtle honey-like and tropical notes”, although it retained the familiar juicy, crisp texture.
The product also offered shoppers a “colourful twist”, it said. In combining taste with visual appeal, the retailer was confident the Yellow Watermelon Fans would become the must-have snack of the summer.
The Exceptional Yellow Watermelon Fans are available in-store and online now, having launched on 29 June.
“With summer in full swing, we’re always looking for exciting ways to bring seasonal inspiration to our customers,” an Asda spokesperson said. “Our new Yellow Watermelon Fans offer a fun twist on a classic summer favourite, combining a naturally sweet, refreshing taste with a striking golden colour.”
They added: “As a naturally occurring variety with a history stretching back thousands of years, they’re a great way for customers to discover something a little different while enjoying one of summer’s most-loved fruits, we think shoppers will love this colourful new addition to our produce range.”
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