British preferred'
The British asparagus season got into full swing with a tasting at the Savoy in London.
A proportion of the crop is grown in the traditional production area of Evesham which is going through a renaissance.
Growers Bomfords of Luddington is in the midst of substantial new planting.
Marketing director Mark Haynes said that supermarkets preferred British and would import less given the chance.
The company has 42 acres under cultivation but this will rise to 90 acres next year with a top target of 130 acres.
Britain provides about two miillion bundles a year.
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