Eco-friendly cleaning brand Astonish has continued to register rapid growth thanks to its range of budget household products.
Revenues jumped 15% to £66.5m in the year to 31 May 2025 at the Yorkshire-based family-owned company. It followed a 32% increase in the previous year, with the group forecasting a rise to £78.7m in FY26.
Astonish attributed the growth to an investment in “cutting-edge innovation and infrastructure”, including an expansion into automated production and unveiling new product lines across household and personal care.
Pre-tax profits fell 13% to £12.5m resulting from the prior year’s bottom line being boosted by a £3.6m gain as the company sold its old factory to move into a new site.
The business expected profits to reach £14.1m in the current financial year.
“We are proud to report another year of strong financial performance, which is a clear testament to our team’s hard work and the continued consumer demand for high-quality, great-value, and sustainable cleaning solutions,” said CEO Howard Moss.
“Despite a challenging economic situation, our consistent growth reflects the success of our product innovation, retail partnerships and operational efficiency from investment in state-of-the-art production technologies. We remain focused on driving forward our strategic goals and are confident in our ability to deliver even greater results in the coming year.
“As our brand continues to expand into new markets and categories, we are committed to maintaining the quality, value and sustainability that consumers have come to trust.”
Established more than 50 years ago, Astonish makes a range of cleaning sprays, pastes and disinfectant, as well as handwash, shower gel and bath soaks at its purpose-built factory in Bradford. It claimed to be the only UK manufactured household cleaning brand approved by Cruelty Free International and The Vegan Society.
Its products are available at The Range, B&M, Home Bargains, Tesco, Asda, Waitrose, Co-op, Sainsbury’s, Morrisons, B&Q, Dunelm and other retailers.
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