Baileys has extended its licensing partnership with Arla with the launch of an “irresistible” chocolate cream.
Baileys Extra Thick Chocolate Cream (rsp: £3/250ml) went on sale this month, offering shoppers a way to “elevate their desserts” this winter.
The product is available in Lidl now with further listings in Asda, Aldi, Iceland, Co-op and Nisa to come in the run-up to Christmas.
“We’re thrilled to bring a sumptuous chocolate cream into the Baileys range just in time for winter,” said Katie Prosho, Baileys cream brand manager at Arla Foods.
“Baileys stands for indulgent moments, and this new flavour is designed for those seeking a grown-up treat. Whether it’s dolloped over a mince pie or festive pud, Baileys Cream is guaranteed to take your desserts to the next level.”
The launch marks the latest SKU from the partnership and joins Extra Thick Cream, Salted Caramel, Pouring Cream, Espresso, and Squirty Cream.
“Following the success of last year’s Baileys Squirty Cream, we’re delighted to join forces with Arla Foods once again – this time to introduce Baileys Extra Thick Chocolate Cream,” said Declan Hassett, licensing manager at Diageo. “Perfectly timed for the festive season, it’s set to add that signature Baileys touch to every dessert.”
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