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Beefeater launches super-premium gin in off-trade channel
By Nicolette Allen2009-04-25T00:00:00
Pernod Ricard is taking on luxury gin brands Hendrick's and Tanqueray with the off-trade launch of Beefeater 24, a super-premium gin.The new gin, which was launched into the on-trade in October 2008, will sit alongside its standard...
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