Better Nature takes aim at KFC and chicken with ‘Believe in Tempeh’ campaign

Better Nature Believe in Tempeh 1

Source: Better Nature

Under the banner ‘Believe in Tempeh’, the protein challenger brand is asking British consumers to give chicken ’the night off’

Better Nature has taken aim at KFC’s ‘Believe in Chicken’ initiative through its first-ever out-of-home advertising campaign.

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