Beyond Meat has launched Phytosphere, a portfolio of products designed to “make it easier to access the superpowers of plants”.
The plant-based giant said the portfolio offered customers an “integrated nutrition platform” allowing them to “stack nutrients” – from plant protein to fibre, polyphenols and phytosterols.
The products include powders, bars, drinks and “centre-of-plate offerings”.
“The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet,” said Ethan Brown, founder and CEO of Beyond Meat.
“The Phytosphere portfolio invites the consumer into a world where access to powerful phytonutrition is cutting-edge, delicious, and convenient,” he continued. “As with our innovation more generally, we are building out the Phytosphere portfolio with our consumers, and for our consumers, and have been looking forward to this launch.”
The portfolio includes the Beyond Star Series which comprises Beyond Starmatter, a nutrient-boosted protein powder, and Beyond Starcut, a savoury plant-based jerky bar.
The Beyond Starmatter includes protein, fibre, probitioics, polyphenols and more and is available in Vanilla, Salted Caramel, Strawberry Banana, Golden Latte and Plain flavours.
Meanwhile, Beyond Starcut is made from plant protein and mycelium, delivering 17g of protein and 3g of fibre per portion, available in Asada Style, Spicy Southwest BBQ Style and Classic Dill flavours.
The lineup also comprises Beyond Veggie, a burger made from more than 10 fruits and vegetables, legumes, seeds and plant protein.
Each burger contains 12g of protein and 6g of fibre. The burgers come in Chipotle and Black Bean flavours, and join Beyond Steak Filet and Beyond Ground Faba in the Phytosphere range.
The portfolio also includes the brand’s Beyond Immerse protein drinks range.
All of the products can be purchased individually online or as part of curated bundles, including On-the-go, Essentials Performance and Elite.
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