Biotiful Gut Health has launched a campaign promoting kefir as a part of summer routines.
Centred around the message ‘Give your gut – and your summer – a lift’, the campaign is designed to encourage consumers to switch to the brand by positioning it as a “simple everyday choice”.
Running nationally over May and June, Biotiful said the campaign would show consumers how gut health can be supported “naturally without adding complexity to their summer”.
The campaign will be supported by activity across national TV, radio, digital, social and retail. Biotiful will also feature across LBC, Radio X and Smooth in London.
Alongside media activity, there will be sampling roadshows at five major running events in April and May to help grow consumer awareness of kefir through tasting opportunities.
“Summer is a key moment for Biotiful because people are often looking for simple, enjoyable ways to feel good without overthinking it,” said Biotiful Gut Health head of marketing Alessandra Zehnder. “While routines may relax, gut health still matters and this reiterates that it doesn’t need to feel complicated.
“A simple switch from yoghurt to Biotiful kefir is an easy step that fits naturally into every busy summer.”
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