Booker Wholesale is to relaunch its frozen desserts portfolio as part of an own-brand overhaul.
The new range will offer a streamlined selection of “on-trend, easy-to-serve” desserts tailored to the foodservice sector. It follows the relaunch of the wholesaler’s frozen chips and fries range earlier this month.
The refreshed dessert portfolio will feature 15 new SKUs, supported by new branding. The products have been designed for a wide range of hospitality outlets, including cafés and dessert parlours, restaurants, pubs and bars, hotels and garden centres.
The desserts will be positioned under Booker’s new catering brands – Chef’s Essentials, Chef’s Menu and Chef’s Premium – providing customers with three clear pricing tiers.
New desserts will include a Salted Pistachio Semifreddo, and a Pistachio, Raspberry & White Chocolate Roulade under the Chef’s Menu brand, alongside a Chef’s Essentials Chocolate Fudge Traycake, and Chef’s Menu White Chocolate and Raspberry Tartlets, and a Chocolate Fondant.
Fruit-led desserts will be available, including a new Chef’s Menu Tartelette Au Citron and a Chef’s Premium Tartlette Tatin, alongside classic options such as Chef’s Menu Bakewell Frangipane, Sticky Toffee Pudding Squares, and Tiramisu.
The products come in a range of formats, such as pre-sliced, trays, bars and individual portions.
“Desserts are a hugely popular category and our new range offers chefs and caterers versatile and convenient frozen options that reflect both modern lifestyles and current flavour trends,” said Booker head of own brand and product Karen Poole.
“The range has been refreshed with our customers in mind. For example, our Chef’s Essentials range comes in uncut bar formats, so that operators can cater to the specific needs of their diners and maximise their profits by cutting the dessert into any shape and portion size they want.”
Poole added: “We’re confident our frozen desserts will hit the mark – and we’re working on the next phase of our own brand relaunch with more category refreshes to come.”
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