Brakes has launched its 2026 festive range with more than 1,000 products spanning starters, mains, desserts, bakery, beverages, tableware and catering supplies.
The Christmas range is based on the Sysco-owned foodservice wholesaler’s customer research, which found that businesses want practical solutions that help them maximise margins, manage labour pressures, cater for diverse dietary requirements and deliver festive staples with confidence.
The range is available through Brakes’ Christmas hub, which will provide customers with product information, menu ideas, recipes, promotional tools and seasonal planning support.
For the first time this Christmas, customers will also be able to access a range of products from fellow Sysco-owned company Fairfax Meadow, including Stuffed Chicken Fillets, Turkey Breast Ballotine, and Pulled Marinated Turkey Thigh.
New premium festive desserts include Pistachio Lava Cakes, Irish Whiskey Cheesecake and Gingerbread Cheesecake, which are available alongside festive recipes and fully costed set menus.
Brakes has also expanded support for key sectors including care homes, schools, coffee shops and quick-service operators. The range includes specialist dietary options, texture-modified meal solutions for care homes, seasonal grab-and-go concepts and festive bakery innovations.
“Christmas is one of the most important trading periods of the year for our customers, and everything about our 2026 range has been shaped by listening to what they told us they need most,” said Sysco GB chief commercial officer Michael Anderson.
“Our research shows customers want more than great products. They want inspiration, dependable availability, menu support, strong margins and practical solutions that make Christmas easier to deliver. That’s exactly what we’ve focused on.”
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