Brakes has launched ‘Countdown to Christmas’, a campaign showcasing a range of new products, offers and supporting activity.
The festive campaign will include more than 130 new lines, including desserts such as a Chantilly Patisserie Jaffa Orange Dome, ingredients such as Browns BBQ Shredded Turkey & Cranberry, as well as Christmas-focused tapas-style sharing dishes. In total, the wholesaler will be offering more than 1,000 products this Christmas.
Brakes has also created guides on its website helping chefs to plan the run-up to Christmas, including a selection of 70% margin costed set meals to suit a range of budgets, including traditional, gastro, vegan and gluten-free.
As part of its support programme, Brakes will be providing a range of cashback, link and save, and festive giveaways to return value to customers through ‘MyBrakes’ rewards.
It will also see the return of the foodservice supplier’s ‘Meat and Vodka’ deal offering a free bottle of Smirnoff Vodka with the purchase of certain meat products.
“A successful Christmas is critical for any food business, and our focus has been on making sure our customers can achieve that,” said Sysco GB CEO Paul Nieduszynski.
“From a wonderful array of new products to comprehensive guides on how to plan and prepare the festive rush, we’ve created a Christmas package that will help customers win at Christmas.”
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