Britvic is revamping its Drench water brand and bringing out new healthier products as it continues to focus on still drinks rather than carbonates.

Speaking as the company unveiled its strategy last week, CEO Paul Moody said the company was targeting areas of growth. "With the exception of functional options, the carbonates market is in decline, but sectors of the stills market are all in growth, especially the thriving pure juices and smoothies markets."

Drench is being repositioned to target a wider audience . The initial launch a year ago was aimed at young urbanites. It has not yet appear ed among the top 10 water brands in the UK, but marketing director Andrew Marsden said the brand's new design should "make it more universal".

"Drench was designed to appeal to the youth market but it has a much wider appeal than we originally thought," he added.

He confirmed that the drinks giant was adding Robinsons Fruit Shoot 100% Juices and Robinsons Smooth Juice to its line-up in the summer, as revealed by The Grocer last February. The latter - 100% juice with added barley in orange, apple and apple & blackcurrant flavours - will sit alongside other ambient juices but, unlike its competitors, it comes in a 1-litre resealable plastic bottle to boost visibility.

The company has also identified healthy drinks for teenagers as a growth area after new guidelines for drinks in schools were brought in last year. Its six-strong collection of Really Wild Drinks Company still and sparkling juice drinks are preservative-free and have a six-month shelf life.

Targeting teenagers - who are the key drinkers of carbonates - the drinks are going into school vending machines this month and there are plans to enter wider channels later this year.