UK distillery Burnt Faith has launched what it claims are the first brandy-based RTDs to be made in the UK.
Burnt Faith Brandy & Apple and Burnt Faith Brandy & Ginger (both rsp: £3.50/250ml) have launched via wholesale and DTC after being trialled at festivals and other events throughout 2024.
Brandy & Apple delivers “notes of citrus blossom, juicy fruit and marmalade with a cinnamon apple crumble finish”, while Brandy & Ginger offers “burnt orange and fragrant ginger with biscuit and spiced honey, finishing with toffee and toasted coconut”.
Both use Burnt Faith’s signature British brandy as their base alcohol and carry an abv of 6.2%.
The canned cocktails were “a direct challenge to an industry that’s forgotten how to innovate beyond ever-more expensive bottles and blends centred around age,” said Burnt Faith founder Simon Wright.
“All other categories – rum, vodka, whisky, gin – have long since ventured into RTDs because of modern consumer shifts around price, accessibility, and experimentation,” he said. “RTDs in the UK alone are now worth over £800m and growing fast, up 20% in value last year, but brandy’s been completely missing from the shelf.
“Brandy has incredible potential in this space, but someone needed to step up and break new ground. We’re prepared to take on that challenge.”
The NPD comes as Burnt Faith prepares to launch a crowdfunding campaign to support inventory expansion, distribution growth and further innovation. An exact target for the raise is yet to be set by the brand, which last valued itself at £4.3m in 2024.
The Walthamstow-headquartered business ended the 2024/25 financial year with revenues of £600k, up from £120k in 2023/24. Its advisory board includes former Skyy Vodka founder Keith Greggor and PR executive and entrepreneur Matthew Freud. Wright, meanwhile, was the founder of London-based cider brand Hawkes – acquired by BrewDog in 2018.
The upcoming raise was “about scaling the business without losing our soul”, Wright said.
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