Quality House, Vicarage Lane, Blackpool, Lancashire, FY4 4NQ Tel No: 01253 766188 Fax No:01253 763963 E: head.office@burtonsfoods.com Web: www.burtonsfoods.com Key personnel Marketing director Tony Camp Trading director Ian Gibson General manager, convenience Martin Jenkins Key brands Maryland Cookies Jammie Dodgers Cadbury Fingers Wagon Wheels Viscount Burton's Foods is expanding into the snacking sector with new convenient packaging formats. Traditionally consumers have considered savoury products such as crisps and nuts as snacks, but now the category has been opened up as individuals look for new snacking experiences. The company has capitalised on this trend by introducing new packaging ideas and portions, which are encouraging increased use of their market leading brands for snacking. Burton's foods marketing director Tony Camp explains: "Maryland, which has retail sales of £12.2m per year, has reacted to this development. Last year the company introduced Maryland the Mini Cookie' in handy resealable tubs. The tubs have great appeal amongst both kids and adults." Burton's have also launched Maryland Snack Packs', which they describe as The Lunchbox Filler'. These are six 30g packs of Maryland Choc Chip Mini cookies contained in an outer pack. Camp describes Snack Packs as: "Perfect for lunchboxes or as a snack on the move that attracts new customers and also increase the volumes sold to existing Maryland users." Jammie Dodgers is number one brand within the children's biscuit sector. A recent re-launch has included new packaging, biscuit design, advertising and promotional campaign, alongside a range of packaging options. Though the traditional 150g and 300g packs are still firm favourites, many consumers are choosing the Snack Tubs, Minis or Dipz for those snacking or lunchbox occasions. Earlier this year Burton's launched Cadbury Mini Fingers in resealable 300g tubs, designed for eating both in and out of home or on the move. Cadbury milk chocolate and extra crunchy Fingers are also available in handy sized mini packs. Cathy McGinnis, group brand manager commented: "Promotions have helped raise awareness of the tubs and positioned Cadbury Fingers firmly as a brand that is ideal treat for anytime. This is a very exciting time for the established Cadbury Fingers brand. With the introduction of new packaging formats and new flavours, we are informalising the Cadbury Fingers brand... it really is special a treat that can be consumed at any time, and has universal appeal amongst all consumers.' Camp adds: "Burton's are responding to changing eating habits. More food is being consumed on the move. Many of our brands are ideal for snacking occasions or for snacking on the move. We have seen strong brand growth in this sector, this is due to our efforts to offer the consumer packaging formats and portions suitable for munching at home or on the move." {{Z SUPPLEMENTS }}