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Calls for higher-welfare labelling legislation increase with new study
By Charles Elliman2025-10-27T16:56:00
Source: Getty Images
A new study led by Professor Amitav Chakravarti, a leading marketing academic at the LSE, found 71% of customers would pay more if higher-rated meat was available in UK supermarkets
Calls for government legislation on higher-welfare meat labelling have increased as a new study has shown consumers support the move.
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