Crusha

manufacturer: Silver Spoon

brand: Crusha Milkshake Mix

agency: Walsh Trott Chick Smith

budget part of a £1m spend


The TV ads feature flat cap-wearing kitten musicians playing instruments in a field. They survive bottles of Crusha falling from the sky, even though cows get crushed, and sing about how Crusha is: ‘tough enough to make milk shake’.
Lea & perrins

manufacturer: HP Foods

brand: Tomato & Worcester Table Sauce

agency: Mustoe

budget: £1.4m


Actor James Dreyfus of Gimme, Gimme, Gimme TV fame fronts a TV campaign for HP’s newly re-named Tomato & Worcester Table Sauce. He is shown tucking into a plate of lamb chops and forgetting his lines once he’s added the sauce.
Deep Freeze

manufacturer: The Mentholatum Co

brand: Deep Freeze

agency: Euro RSCG

budget: £300,000


Press advertising for the pain freeze product runs in men’s, sports and fitness titles until December and features the strapline ‘Your pain chiller’. Backing comes from a radio campaign which parodies ads promoting ‘chill-out’ music and offers the chance to win a holiday to Icelandic capital Reykjavik.T&T

manufacturer: T&T Beverages

brand: T&T soft drinks

agency: Rudaizky Ryan

budget: undisclosed


T&T’s poster and press campaign targets teens by poking fun at the pop world. The ‘Had enough of pop?’ ads are running in the specialist music press and on billboards nationwide.