Wall's Carte D'Or ice cream has metamorphosised into a more portable format with the introduction of Mini Pots in four packs.
Each pack (rsp £2.49) contain two 120g pots of the brand's bestselling flavours Stracciatella and Spagnola. They feature the range's recipes and rosette design and have a spoon in the lid.
The move targets the individual desserts and snacking sectors and mirrors similar range extensions by dessert ice cream rivals Häagen-Dazs and Ben & Jerry's.
A £2.8m TV campaign supported Carte D'Or this summer.
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