Buying group Caterforce is launching 50 new own-label products over the coming months.
They will be added to Caterforce’s own-brand portfolio, which consists of more than 400 products across five ranges.
The new lines include Summer Berry Mix, which will sit under its Chefs’ Selections range, and Seabass Fillets and Mirrored Chocolate Torte from its Premium Collection range, which aims to offer operators a more “elevated dining offering”.
There will also be new products added to its juice range Eden Grove and Roast 440, which offers a selection of single origin and blended coffee beans and filter coffees.
Caterforce’s own-brand range was currently worth more than £85m in annual sales, the buying group said.
“In addition to the 50 new lines we are launching this year, our in-house technical team is also looking at how we can continually improve and enhance existing products by refining ingredients to ensure they meet school compliance and HFSS regulations,” said Joanna Halucha, Caterforce head of own brand buying and technical.
“We have also ensured our range of own-brand products align with our sustainability goals, as 100% of our packaging is now in unbleached cardboard.”
Caterforce also provides its customers with a quarterly trends guide to help them drive sales and profitability.
“Our trends guide provides members and their customers with an invaluable source of inspiration for menu creation for the coming months, all supported by a full suite of own-brand recipes created by our development chef,” said Rebecca Woollam, Caterforce own brand marketing manager.
“These recipes are also taken on the road and shared at member trade shows and via social media, demonstration videos, emails and features for members to share with customers.”
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