Fresh catfood brand KatKin has raised $50m (£37.4m) in equity and debt to fuel expansion in the UK, as the five-year-old company prepares to take on major petfood brands.
The new funding from “value-add” investors will help the company push further into retail, drive DTC growth and expand support entry into new markets, KatKin said.
Currently claiming 2% of the UK catfood market, the company has delivered over 100 million fresh meals since its foundation in 2020 by London-based siblings Brett and Nikki O’Farrell, and Edward Westcott.
The $50m funding will also accelerate the development of new products, including new textures and formulations designed to serve a wider variety of cats, and strengthen its vertically-integrated production model.
KatKin employs 150 people across its London office and Suffolk production facility.
“This funding marks the next chapter in our mission to change how cats are fed,” said Brett O’Farrell.
“Cats deserve fresh food with real meat made for their biology; not the compromises the industry has normalised. This investment helps us bring fresh to more cats, more quickly and continue pushing feline nutrition forward.”
KatKin’s catfood is made with “minimally processed” meat that is “gently cooked” to preserve nutrients, and served from the fridge.
The company recently announced its largest pet-specialty listing to date with national chain Jollyes.
“Our community of cat parents inspires everything we do,” said Nikki O’Farrell.
“Their stories, challenges and love for their cats drive us to keep raising the standard for cat nutrition. This investment allows us to bring fresh food to even more families while staying true to our values and our independence as a cat-first brand.”
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