Indian street food café brand Chaiiwala has slashed the price of its Kids Box Meals from £4.95 to £2.50 during the school holidays to increase family visits and strengthen its position as a community-focused operator.
The Kids Box Meal features a mini chicken or veggie wala wrap, a cheese and masala beans toastie, or chicken or veggie nuggets, with chips and a Simply Fruity drink.
Chaiiwala branded stickers and crayons will also be provided to help keep children entertained during their visit, with the deal available in participating cafés until 23 August.
The introduction of cheaper kids meals deals follows what the brand described as a “highly successful” trial, which occurred during the Easter break.
“School holidays are an important time for families to get together and create new memories, particularly over mealtimes,” said Chaiiwala co-founder Sohail Ali. “At Chaiiwala, we absolutely embrace this and want to make it even easier and more affordable to bring families together for high-quality, authentic and flavourful food, served in a community-focused and friendly setting.
“That’s why we’ve decided to introduce a permanent price of £2.50 for our Kids Box Meal during the school holidays, enabling families to get out of the house together, enjoy delicious food, and save more of their hard-earned cash.”
It follows the launch of Chaiiwala’s customisable Red Bull-infused mocktails earlier this week, as the food-to-go brand looks to target Gen Z consumers, amid rising demand for energy and innovative beverages.
The range centres on Chaiiwala’s existing mocktails in Mango Mojito, Watermelon Spritz, Tahitian Lime, and Blueberry. Each can now be infused with a choice of Red Bull variants, including the classic Energy Drink, Sugar Free, The Apple Edition, The Summer Edition, and The Coconut Edition.
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