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Checkout discounts drag down Birds Eye revenues
By Dominic Bernard2026-10-15T09:24:00
Birds Eye revenues fell 3.3% to £788m in 2025 as shoppers sought out bargains and switched to own-label products amid a “highly promotional retail environment”
Fierce promotional activity at the checkout has hit Birds Eye revenues, as the business cut prices to revitalise the volume of sales.
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