Coca-Cola has revealed details of the first stage of a marketing blitz behind new water brand Dasani.
The new offering, a filtered H2O enhanced with minerals, will be officially launched in the UK on February 10 when the company is due to hit the streets with the first phase of a £7m first-year spend.
Advertising breaks with the rebranding of the famous Coca-Cola billboard in London’s Piccadilly to Dasani.
It will be followed by a raft of activity including outdoor posters and regional radio promotions. TV and cinema advertising is set to break on March 15 and sampling events are planned nationwide. R& B newcomer Javine Hylten has signed up as brand ambassador.
The new offering, a filtered H2O enhanced with minerals, will be officially launched in the UK on February 10 when the company is due to hit the streets with the first phase of a £7m first-year spend.
Advertising breaks with the rebranding of the famous Coca-Cola billboard in London’s Piccadilly to Dasani.
It will be followed by a raft of activity including outdoor posters and regional radio promotions. TV and cinema advertising is set to break on March 15 and sampling events are planned nationwide. R& B newcomer Javine Hylten has signed up as brand ambassador.
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