Dove’s Men+Care to target the silver foxes

DOVE MEN CARE

Unilever skincare brand Dove is making its first foray into the men’s market with a range eyeing £21m in first-year sales.

The Dove Men+Care range, which Unilever described as its biggest launch planned for 2010, targets “the more mature…

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now