The Dubai-style chocolate trend is showing no signs of abating, with Tesco, Waitrose, Morrisons and Iceland all listing new lines inspired by the viral phenomenon.
Fox’s has added Chocolatey Dubai Style Pistachio Biscuits (rsp: £2.65/130g), which feature a chocolate shortcake biscuit with a pistachio cream centre, coated in milk chocolate. They have hit Tesco on a promotional offer of £2.35 and will roll into all major supermarkets in September.
The Drinks Bureau has unveiled a limited-edition 8% abv Dubai Chocolate Style Espresso Martini (rsp: £2.50/200ml), boasting a “delicious balance of the chocolate and pistachio flavours”. It will hit Morrisons on 30 July on a promotional offer of £1.80 for More Card holders.
Meanwhile, Tesco and Waitrose have listed pistachio-flavoured lines from vegan chocolate brand Ombar. Pistachio Centres (rsp: £3/70g) has hit Tesco Extra and Superstores nationwide. Pistachio Cream (rsp: £2.15/42g), meanwhile, is in Waitrose stores nationwide.
Iceland has listed San Marco Dubai Chocolate ice cream sticks (3x63g), which feature a “luxurious pistachio-infused chocolate shell, filled with rich chocolate ice cream and a pistachio cream core,” according to Harry Weston, senior project development manager for ITEX Food.
As reported by The Grocer earlier this month, Forest Feast has added Pistachio Crisp Milk Chocolate Dates (rsp: £4.35/140g), which hit Morrisons on 21 July. The NPD will hit Waitrose, Boots and Ocado in September.
Demand for Dubai-style lines
This is just the latest tranche of Dubai-style chocolate lines to have hit supermarket shelves over recent months, inspired by Dubai-based chocolatier Fix’s viral Can’t Get Knafeh of It bar, which contains a pistachio cream filling with kadayif pastry.
Lindt was the first major brand to capitalise on the trend in the UK, launching a limited run of Dubai Style Chocolate (rsp: £10/145g) in December, ahead of a nationwide rollout in Sainsbury’s, Waitrose and Ocado in March. Waitrose quickly imposed a two bar per person limit on the bars to manage high levels of demand.
In the same month, Lidl made headlines by offering 6,000 own-label Dubai Style Chocolate bars on TikTok Shop (£3.99/122g plus £1 delivery). TikTok shoppers leapt at the chance to get their ‘exclusive first taste’, with the bars selling at more than one per second – before they rolled into all Lidl stores a week later at the same price, minus the £1 for delivery by Evri.
High demand for pistachios, a key ingredient in Dubai-style chocolate, has caused global prices of the commodity to rise by a third, according to the Financial Times.
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