Premium cigarette brand Dunhill is following in the footsteps of many of its cigarette and cigar rivals and relaunching itself as a smoother smoke.
After a two-year development programme, the blend has been updated to raise the profile of the cigarette brand, which is targeted at 20 to 35-year-old premium cigarette smokers, and give it a more modern image. The new formula retains the
company’s original Virginia blend, which it has used since 1907, but also introduces elements of flue-cured Burley and Oriental tobacco.
Dunhill claims that this has given the brand a “smoother, more flavoursome” taste. It is being launched this month.
In March, both Marlboro and Hamlet launched smoother editions of their brands in the form of Marlboro Blend 28, a blend of Burley, Oriental and Virginia tobaccos, and Hamlet Smooth (‘Marlboro in smoother territory,’ The Grocer, March 26, p63) to appeal to a more sophisticated consumer.
Dunhill has undergone a packaging revamp as part of the relaunch.
A new Dunhill logo has been created and the royal coat of arms has been simplified and reduced in size.
The packs have been given softer colours and contain less writing to give them greater shelf stand-out.
Claire Doyle, head of the Dunhill brand, said: “Smokers’ attitudes at the premium end of the market are changing.
“They are seeking alternatives and they want high-quality products with a modern and desirable image, which the new Dunhill now offers.”
After a two-year development programme, the blend has been updated to raise the profile of the cigarette brand, which is targeted at 20 to 35-year-old premium cigarette smokers, and give it a more modern image. The new formula retains the
company’s original Virginia blend, which it has used since 1907, but also introduces elements of flue-cured Burley and Oriental tobacco.
Dunhill claims that this has given the brand a “smoother, more flavoursome” taste. It is being launched this month.
In March, both Marlboro and Hamlet launched smoother editions of their brands in the form of Marlboro Blend 28, a blend of Burley, Oriental and Virginia tobaccos, and Hamlet Smooth (‘Marlboro in smoother territory,’ The Grocer, March 26, p63) to appeal to a more sophisticated consumer.
Dunhill has undergone a packaging revamp as part of the relaunch.
A new Dunhill logo has been created and the royal coat of arms has been simplified and reduced in size.
The packs have been given softer colours and contain less writing to give them greater shelf stand-out.
Claire Doyle, head of the Dunhill brand, said: “Smokers’ attitudes at the premium end of the market are changing.
“They are seeking alternatives and they want high-quality products with a modern and desirable image, which the new Dunhill now offers.”
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