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Ex-Warburtons boss quits big food to launch healthier kids’ snacking brand
By Sunneva Moore2026-04-07T15:35:00
A former marketing director at Warburtons has launched Jungle Squad, a healthier children’s snacking brand featuring HFSS-compliant cake bars
Fmcg veteran Mark Simester has launched a healthier kids’ snacking brand, aiming to shake up what he describes as a “fundamentally broken” category.
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