Collagen chocolate milk, chicken nuggets with hidden veg, hot honey cakes and menopause fruit juice are among the dozens of innovative goods in line for a gong at The Grocer New Product & Packaging Awards 2025.
Now online, the event’s shortlist – comprising 33 categories – also features 3D-printed steak, caramelised orange skyr, non-alcoholic spritz serves, and many, many more on-trend food and drink lines.
Non-food is also represented by the likes of bamboo period pads, plastic-free dishwasher tablets and fabric conditioning sheets.
The awards’ packaging contenders have also been revealed across seven additional categories. They include vacuum packs of mince, wrapper-free snack bars coated in beeswax, and a plastic-free takeaway box.
Every entrant underwent a rigorous judging process involving experts in food development, sustainability, design and retail.
The winners will be announced at a fabulous lunchtime awards ceremony on Friday 7 November at Wembley Stadium – where powerhouse brands like McVitie’s, Hellmann’s, Doritos will go up against challengers such as Pimentae, Jason’s Sourdough and Pip Organic.
Every finalist will receive either a gold, silver or bronze medal for their efforts to bring excitement and difference to supermarket aisles and meet the needs of shoppers. Where two gold medals are awarded, there will be a further award of category champion.
“We’re thrilled to be returning to Wembley Stadium this year to celebrate the most cutting-edge new product and packaging launches across the food and drink sector,” said Adam Leyland, The Grocer’s Editor-in-Chief.
“Our judges were blown away by the standard of entries for 2025 – this year’s New Product & Packaging Awards is not to be missed!”
You can now secure your tickets to the New Product & Packaging Awards 2025!
Join us on 7 November at Wembley Stadium to celebrate the latest and greatest product and packaging innovations.
See this year’s finalists and book your seat here.
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