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Swedish supplier Almondy has extended its partnership with Cadbury to launch a frozen Cadbury Chocolate & Hazelnut Cake dessert. The NPD will be rolled into Tesco next week.
Mondelez has launched experiential roadshow The Rainbow Park for Bassetts Vitamins. The tour will take a large stand to shopping centres in London, Reading, Bristol, Manchester and Birmingham between now and November. Families will be invited to colour the stand in together.
Belvoir Fruit Farms has expanded its ‘seasonal punch’ portfolio with a Spiced Ginger variant. Available from Ocado from next month, the latest winter edition from the premium brand contains ginger, orange, lemon juice and exotic spices (rsp: £3/75cl).
Charles Wells is giving away thousands of rugby-themed prizes through an on-pack promotion on bottles and four-packs of Bombardier, including a top prize of an all-expenses weekend of rugby in Paris for the winner and four friends.
Importer Heathwick is bringing US soda brand Dominion to the UK. The range, brewed and bottled in the States, comprises Root Beer, Black Cherry Soda, Creamy Orange Soda and Ginger Ale (rsp: £1.29/335ml).
Heineken is launching a £2m campaign for rum-flavoured lager Foster’s Rocks. The drive will include a 30-second radio ad, outdoor advertising in key cities, and a sampling campaign in city centres that will kick off during university freshers’ weeks.
Foster’s is this month launching a series of short films starring TV personality Rick Edwards that recreate the trials the brand’s founders William and Ralph Foster endured 127 years ago to launch the lager.
Mediterranean brand Fragata has expanded its Snack n’ Olive pouch menu with three new variants. Rolling into Tesco now, the trio comprises two pitted green variants - Pinch of Paprika and Roasted Red Pepper - alongside a pitted black olive with sea salt (rsp: 99p/70g).
Staffordshire’s Freedom Brewery has rolled out a new look across its range - its first rebrand in 10 years. The range, which comprises six varieties of lager, includes new additions East India Pale (5.5% abv) and King Koln (5% abv), along with four existing brews.
AG Barr will introduce seasonal packs of Irn-Bru featuring the Snowman character this December, which will be supported by PoS encouraging consumers to have a ‘phenomenal Christmas’. The brand will also get its first Christmas ad in 10 years, launching on digital platforms on 1 December.
Blu will sponsor the Reality TV Awards this Wednesday (30 September) at Porchester Hall in Bayswater, London. The e-cig brand will appear on branded taxis chauffeuring guests including Jamie Laing to and from the event.
Nestlé Confectionery has launched a price-marked promo across its Yorkie (milk and raisin & biscuit), Toffee Crisp, Rolo and Drifter impulse bars. The ‘2 for £1’ packs will be available from 5 October.
Pukka Pies is relaunching its chicken & mushroom variant with a recipe based on the original recipe from the 1960s, rolling out next month.
P&G is launching price-marked packs across its Tampax Compak range. The £2.99 packs will be rolled out next week across regular, super and super plus, supported by a national campaign.
Topps Match Attax has this week launched its 2015-16 Barclays Premier League card collection, with 490 cards to collect. A starter pack (rsp: £3.99) contains a collector binder, two supersize play pitches, a mini-mag and five cards. Cards are also available in packs of six (rsp: £1) or 50 (rsp: £5).
Storck UK is rolling out a new design across its Werther’s Original range, designed to highlight the brand’s heritage and improve standout on shelf.
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