A new report shows food and drink companies have slashed sugar and salt by nearly a third and cut a quarter of calories in their products compared to a decade ago.
The figures are revealed in a document from the FDF, shared exclusively with The Grocer.
Based on Kantar Worldpanel sales figures, it shows FDF member products contain 31% less salt, 30% less sugar and 24% fewer calories than they did 10 years ago.
The federation also revealed that in 2024 food and drink manufacturers invested £180m in healthier product innovation.
It said this included modifying recipes to reduce sugar, calories and salt, developing new healthier products and changing portion sizes.
The full report, called Shaping a Healthier Future through Food and Drink, is due to be published on Monday.
Consistent health policy
The federation said it highlighted the great progress made by the industry, but also called for the government to support further progress by ensuring a consistent approach to health policy across the entire food system.
FDF chief scientific officer Kate Halliwell told The Grocer: “As the makers of Britain’s food and drink, we know we have a vital role to play in shaping healthier diets.
“We’ve already made significant strides – slashing the calories, salt and sugar in our products, through reformulation, changing portion sizes, and introducing new healthier options. Our industry is making real progress, but we can’t do it alone.
“A consistent, joined-up approach to health policy across the entire food system, including manufacturing, retail, and hospitality, is essential if we’re serious about tackling obesity and building a healthier future for everyone.”
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