Forest Feast is hoping to tap into growing demand for texture-led snacking with a three-strong range of chocolate-coated freeze-dried fruits.
The lineup comprises Double Chocolate Crispy Raspberries, Double Chocolate Crispy Strawberries, and Matcha Chocolate Crispy Strawberries (rsp: £4.35/100g).
The snacks combined freeze-dried fruit with layers of Belgian chocolate to create an “indulgent contrast of crunch and creaminess”, said Forest Feast.
Double Chocolate Crispy Raspberries feature freeze-dried raspberries dipped in Belgian white and dark chocolate, offering what the brand described as a “sharp berry tang with deep cocoa richness”.
Meanwhile, Double Chocolate Crispy Strawberries pair freeze-dried strawberries with Belgian white and milk chocolate for a “crunchy centre followed by a smooth, velvety chocolate melt”.
Building on their collaboration earlier this year, Forest Feast and PerfectTed have teamed up again for Matcha Chocolate Crispy Strawberries. The snack combines freeze-dried strawberries with white chocolate infused with PerfectTed matcha.
Double Chocolate Crispy Raspberries and Double Chocolate Crispy Strawberries are available now in Boots and will launch in Sainsbury’s and Ocado this month.
Matcha Chocolate Crispy Strawberries, meanwhile, will roll out exclusively in Waitrose from 25 October, with further retail listings to follow.
Consumers were “increasingly seeking snacks that offer something new, from bold flavour combinations to exciting textures”, said Leona McCaugherty, head of marketing at Forest Feast.
“With 71% of UK consumers citing texture as a key driver of snack enjoyment, our new freeze-dried range offers a more dynamic and sensorial snacking experience, designed to elevate indulgent snacking,” she said.
The launch will be backed by an OOH campaign, in-store media, consumer PR, sampling and influencer activity.
Forest Feast claimed it was one of the UK’s fastest-growing premium snack brands, with value sales rising 58% in the year to 24 January 2026, according to Circana data.
McCaugherty added: “This new launch demonstrates our commitment to driving category growth through innovation and continually delivering new and exciting snacking experiences for consumers.”
In March, Forest Feast teamed up with PerfectTed to launch chocolate almonds covered in matcha.
No comments yet