Friesland is to launch a new drink in the UK in September.
The newcomer, Fristi, is a fruity yogurt refresher which the company believes will perform well in a sector which has enjoyed huge growth in recent years.
It will be available in four flavours strawberry, peach & mango, cherry, and blackcurrant & blueberry and will be supported by TV ads, PoS material and promotions.
Ads are likely to focus on the facts that the brand is 19.9% fat free and contains five added vitamins.
Rsp will be 69p for a 330ml prisma carton. The packs feature a telescopic straw.
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