Grandma’s Hot Sauce has secured its first major grocery listing, rolling out two Guyanese-inspired sauces on Ocado.
The challenger brand’s hot sauce and smoked hot sauce are available now (rsp: £6.99/150ml), marking the first time Guyanese products have been sold on the online retailer. The brand was previously stocked at Selfridges and independent retailers across the UK.
Founded in 2021 by Kapana Feldano, Grandma’s sauces are made using wiri wiri pepper – a vegetable native to Guyana – and are blended with natural ingredients, with no preservatives, added sugars, stabilisers or artificial ingredients. They offered “fresh flavour, balanced heat and an authentic Caribbean taste,” said the brand.
The recipes are based on Feldano’s grandmother’s original hot sauce that she made and served alongside meals in her restaurant in Georgetown, Guyana, in 1974.
“I originally launched Grandma’s Hot Sauce because I wanted to bring a truly authentic Guyanese hot sauce to the UK market while staying true to the way the sauce was traditionally made,” Feldano told The Grocer.
“From the beginning, it was important that the product remained clean-label. As consumers become increasingly conscious of ingredient lists and seek out products made with recognisable, natural ingredients, we believe there is growing demand for food that combines authenticity, transparency and great taste.”
Ocado was the “perfect partner to help us reach those shoppers and continue sharing our family’s story with a wider audience,” added Feldano.
This is not the only hot sauce arriving on Ocado this month. Rubies in the Rubble has also unveiled a trio of new hot sauces to sit alongside its ketchup, mayo and mustard variants. Hot Honey Sauce (rsp: £4.20/250ml), Habanero Hot Sauce (rsp: £3/250ml) and Jalapeño Hot Sauce (rsp: £3/250ml) will be available from 17 June.
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