Greens Retail has launched a new pay-it-forward initiative called The Kindness Chain, designed to support individuals in the local community who may be facing financial challenges.
The scheme allows customers to donate £1.50 at the till, which is converted into a Kindness Token and displayed on a board in-store. Anyone in need can discreetly take a token and use it at the checkout for £1.50 off their shopping, with no questions asked, the Scottish grocer said.
Tokens cannot be used for restricted items such as tobacco, vapes, alcohol, or PayPoint transactions, but can be used to discount anything else in-store, ensuring “meaningful support when it’s needed most”.
The initiative is now live across participating stores, and had seen “strong early support” from the community, Greens said. Staff are trained to handle redemptions with sensitivity and discretion.
“It’s a really simple system,” added Greens Retail area manager Caroline Cunningham. “The tokens can discount someone’s daily shop, or help buy them a treat that they wouldn’t normally allow themselves.
“We’ve donated the first lot of Kindess Tokens ourselves to kick things off, and we’re blown away by the number of local people who have also decided to give back.”
The Kindness Chain is part of Greens Retail’s wider commitment to support communities, alongside its sponsorship of local events, charitable donations, and sourcing from local suppliers.
Greens Retail operates 25 stores across Scotland, supplied by Co-op Wholesale. It also entered into an agreement with Iceland last year, which has seen Greens convert three of its stores to a dual-branded fascia with Iceland Local across Glasgow and Fife.
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