Harry’s has added Harry’s Plus, a three-strong range of razors billed as the male grooming player’s “most advanced shaving system yet”.
Available now exclusively at Harrys.com, Plus comes in Onyx, Tide and Clay handles, each priced at £11. The £19 starter kit comprises handle, five-blade cartridge and travel blade cover.
Each razor featured a “breakthrough pivoting system designed to deliver a closer, smoother shave with less effort, gliding effortlessly along every curve, angle and jawline”, said the brand. The system is designed to adjust to the user’s face contours, applying the right amount of pressure for a consistently smooth, comfortable shave. The pivot keeps the blade cartridge flush against the skin, reducing the need for repeat strokes and minimising irritation.
Blades are housed in Harry’s most compact cartridge to date. “The tighter blade spacing supports the skin like a bed of nails, helping prevent redness and irritation. It’s also easier to manoeuvre, making it perfect for harder-to-reach areas,” the brand explained.
The handle “was crafted to reflect the premium performance of the system”, added Harry’s, which produced more than 100 prototypes to perfect shape, weight, and ergonomics. “The result: a sleek, matte-metal finish, a tapered neck for control, and a satisfying, weighted grip.”
To accommodate the pivot system, the handle features a new push-button cartridge connection, “ensuring a secure fit that stands up to even the most aggressive sink-tapping habits”.
The Plus lineup was “meticulously engineered for exceptional control, comfort and performance”, Harry’s added. “Designed to meet the needs of every grooming routine – from full beard shaves to stubble touch-ups – Harry’s Plus represents a decade-long pursuit of the perfect shave.”
Launched 12 years ago in New York City, Harry’s added its first beard care range last autumn, comprising Beard Conditioning Spray and Beard & Face Wash.
The brand began 2025 with an 8.8% volume gain for its razors and blades in grocery [NIQ 52 w/e 25 January 2025]. In April, it unveiled its first major rebrand, rolling out an updated logo, packaging and visual identity.
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