Hipp Organic is rolling out what it claims is a new concept in babyfood a range of microwaveable organic Growing Up Meals.
Aimed at 1015 month old babies, the six varieties (rsp £1.09) come in heart shaped bowls divided into two compartments, one for a main course, the other for a complementary side dish.
"Traditional toddler meals tend to have all the flavours mixed together in one jar," said marketing manager Jane Mayall. "These help the baby to graduate to family meals by keeping the parts separate."
Other new organic products from Hipp include four beef recipes, two vegetarian dishes and a Fennel Drink.
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