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Iceland targets over-60s with price cuts on ‘good, hearty food’
By Jacqui Parr2025-10-22T10:56:00
Iceland is targeting over-60s by cutting prices across hundreds of products loved by what the supermarket refers to as ‘older shoppers’
Iceland is targeting over-60s by cutting prices across hundreds of products loved by what the supermarket refers to as ‘older shoppers’.
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