Calypso is hoping to appeal to teenagers and adults with the launch of a range of colourless freeze drinks this summer.
Icicles are a range of clear, natural mineral water freezepops designed to cash in on the trend for flavoured mineral water. They are sugar-free with natural fruit flavours: lemon and lime, strawberry, blackcurrant, tropical and orange (rsp: £1.15 for 40x20ml and £1.55 for 20x50ml).
The ambient packs were developed following research among mothers and children, according to marketing director Richard Cooke.
“Clear freezepops mirror increasing consumer preferences for clear flavoured water drinks,” he said.
Icicles are a range of clear, natural mineral water freezepops designed to cash in on the trend for flavoured mineral water. They are sugar-free with natural fruit flavours: lemon and lime, strawberry, blackcurrant, tropical and orange (rsp: £1.15 for 40x20ml and £1.55 for 20x50ml).
The ambient packs were developed following research among mothers and children, according to marketing director Richard Cooke.
“Clear freezepops mirror increasing consumer preferences for clear flavoured water drinks,” he said.
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