Cult comic Viz has changed format for the first time since its launch 20 years ago. The title will increase in size to 303mm x 230mm, have a glossy, stiffer cover and will be printed on improved quality paper. The changes aim to give Viz greater visibility on shelf and are part of publisher I Feel Good's overall strategy to consolidate all its men's titles, including Bizarre and Fortean Times, to create a strong men's magazine publishing house. Will Watt, commercial manager for Viz, said: "We've been talking for a while with the lads at Viz about making it bigger and stiffer as we're confident that these sort of improvements will attract new and lapsed readers." The new-look comic, which has a cover price of £1.95, is being distributed to the newstrade this week. {{CTN }}