JJ Foodservice has introduced a new range of authentic Japanese ingredients designed for restaurants, takeaways and caterers.
Highlights include certified sushi-grade salmon available in Prime, Premium and Superior grades, with all fillets boneless.
The range also features premium fish such as black cod, yellowfin tuna and yellowtail kingfish, as well as ambient products including the wholesaler’s Rice Majestic Sushi Rice.
Since the launch, sales to Japanese-style restaurants have more than doubled, with a 50% increase in demand.
The range, which builds on the success of JJ’s Thai and Southeast Asian lines, is supported by a dedicated brochure and digital marketing campaign.
“Great sushi begins with exceptional ingredients,” said JJ Foodservice chief product officer Sezer Ozkul. “Our new range brings everything together – sushi-grade fish, award-winning rice, crisp nori, and trusted brands like Kikkoman and Asahi – all under one roof.
“Our ability to manage such premium-grade ingredients reflects our commitment to excellence and reliability for professional kitchens.”
No comments yet