Glasgow-based wholesaler JW Filshill has appointed Hazel Lee as regional development manager for Fife and the east coast.
Lee joins the business after three years with Coca-Cola Europacific Partners (CCEP) as regional development manager.
In her new role, she will report to Elaine Feeney, JW Filshill sales manager for the east and north of Scotland territories, including the islands.
“Hazel’s experience with CCEP means she was already familiar with the Filshill business and our company ethos so she can hit the ground running as a member of Elaine’s team, covering Fife, Dundee, Angus and parts of Edinburgh,” said Filshill chief sales and marketing officer Craig Brown.
“Her enthusiasm and the fact that her own personal values align very much with our own make her ideally placed to engage well with our customers and her colleagues, as we strive to recruit new customers to the KeyStore brand and increase their profitability while enabling them to retain retailer flexibility.”
Lee added: “I've been out and about meeting customers in my territory and I'm looking forward to meeting many more in the coming weeks as well as sharing with prospective customers the benefits of joining the Filshill family and growing their business with KeyStore."
In March, JW Filshill appointed former Ferrero Rocher retail development manager Estelle Balfour to service the company's KeyStore symbol estate across Ayrshire, Stranraer and Dumfries, and earlier this month, Laura Price joined the wholesaler as its new regional development manager for north east England.
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