Kellogg’s has continued its push into trend-led flavours with a caramelised biscuit-flavoured Crunchy Nut variant.
The non-HFSS cereal has landed in supermarkets and selected independent retailers (rsp: £3.50/420g).
Crunchy Nut’s classic flakes have been transformed into what Kellogg’s described as “deep golden curls” that offer a “sweet, biscuit-inspired flavour”.
Caramelised biscuit had “established itself as an increasingly mainstay flavour, driving significant growth across the food industry”, Kellogg’s said. Caramelised biscuit cereals have posted 52% value sales growth year on year, reaching £5.4m, according to Circana data [52 w/e 1 November 2025].
The launch marks Crunchy Nut’s second non-HFSS cereal, following the trendy hot honey flavour Kellogg’s added to the lineup in January.
“Crunchy Nut fans love big flavour and serious crunch, so we’re excited to bring one of the nation’s favourite biscuit trends to the breakfast bowl,” said Tori Dunning, brand activation executive at Kellogg’s. “Our new Caramelised Biscuit Flavour Crunchies combine that unmistakable Crunchy Nut crunch with a deliciously golden, biscuity taste – giving shoppers a new non-HFSS way to make mornings feel a little more indulgent.”
The launch is the latest in a run of trending products from Kellogg’s. In May, boxes of Kellogg’s Pokémon cereal were selling for as much as £11 on eBay after strong demand left shelves empty of the NPD in some Tesco stores.
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