KFC has partnered with Doritos to launch a limited-edition loaded bag, featuring Doritos topped with KFC chicken.
The dish features Tangy Cheese Doritos covered with cheese sauce, tomato salsa and original ranch dressing, topped with KFC Original Recipe Chicken Tenders and jalapeños, and served in a custom-design Doritos bag that opens from the side.
Rolling out nationwide from 21 September to 4 October, the loaded bag will be available for dine-in and takeaway from KFC stores, or for delivery exclusively via Just Eat for £5.99.
“Why choose between fried chicken and a bag of crisps when you can have both?” said KFC junior brand manager Stephanie Madden. “Doritos Loaded is our biggest flavour drop of the autumn, bringing maximum crunch and serious hype. Blink and you’ll miss it.”
The pair first launched the concept in August, rolling it out to customers in Italy, Germany, Cyprus and Belgium. The collaboration will launch across a total of 27 European markets, in what KFC CMO Luiz Perl described as “the largest co-ordinated product launch in the region’s history”.
Doritos has been pushing its ‘Loaded’ proposition for some time through its at-home DIY bags which launched last year, and its foodservice partnership with celebrity chef Gordon Ramsay, who created eight Doritos Loaded recipes for restaurant and hospitality operators in June.
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