KFC UK & Ireland is to launch a new Tenders & Dips range, marking the biggest expansion of its boneless menu to date.
The range pairs KFC’s Original Recipe Chicken Tenders, which are available in portions of three, five and 10, with nine new dipping sauces in Sweet Teriyaki, Hot Honey Habanero, Honey Mustard, Texas BBQ, Original Sauce, Jalapeño Ranch, Supercharger, Garlic Parm, and Mango Masala.
The rollout of Tenders & Dips comes as new research found that boneless has become the UK’s favourite way to enjoy fried chicken (37%), with more than half (52%) of consumers saying dipping sauces are an important part of the experience.
It is the first major UK and Ireland campaign to showcase the fried chicken chain’s refreshed visual identity, which looks to bring a “bolder, more contemporary look and feel across social, advertising and customer touchpoints”, KFC said.
It also builds on the brand’s work to appeal to younger consumers. In January, KFC launched a new specialty drinks range, Kwench by KFC, to tap into the growing Gen Z drinks market.
In March, the fast food chain tapped into social media pickle trends with the launch of its Pickle Mania menu, which has become the most successful limited-time offer in KFC UK&I’s history.
The food-to-go giant is now the most followed fried chicken account on TikTok in the UK, having grown its follower base from 100,000 followers in April 2025 to 1.8 million today.
“The future of fried chicken is being shaped by Gen Z customers wanting more flavour, choice and ways to make the experience their own,” said KFC UK&I CMO Monica Silic. “That’s why menu innovation is such an important part of how we’re continuing to build a brand that connects with the next generation, who are driving demand in the category.
“Tenders & Dips isn’t just a new menu launch. It’s the start of our next chapter and growth strategy that reflects where we’re headed as a business and how we’re connecting with today’s customers.
“By building on what we’re famous for – incredible chicken and unmistakable flavour – we’re helping shape the future of the category. Tenders & Dips will give our customers more ways to customise their meal while bringing fresh energy to the category.”
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