If Lemmy's slow-motion take on Ace of Spades was genius, the bright sparks at Kronenbourg 1664 were looking less inspirational last week after the latest rock tie-in with its Slow the Pace campaign backfired.

The lager brand's push on music website Spotify fell foul of the Portman Group after it used a cover of Too Drunk To F*** by punk titans Dead Kennedys. The watchdog found Kronenbourg had accidentally associated itself with the rather Dickensian-sounding sin of "immoderate consumption".

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