Lakrids By Bülow ready for global expansion following IDG Capital buyout

Lakrids core range

The business said the deal marked a significant milestone in its evolution from a local artisanal liquorice brand into a globally recognised premium confectionery player

Danish premium confectionery brand Lakrids By Bülow is set to accelerate its expansion in the UK and other international markets after being acquired by Chinese PE firm IDG Capital.

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