Lidl has kept its position as the UK’s fastest-growing supermarket, pulling in 38 million more visitors last year as cash-strapped shoppers flocked to the discounter.
Achieving £400m in revenue growth from customers switching directly from competitors, alongside £500m from greater customer loyalty, Lidl ramped up revenues 7.9% overall to hit £11.7bn as it entered its fourth decade of UK trading.
Pre-tax profit more than tripled to £156.8m, according to company results for the year to 28 February 2025, with operating profit up to £314.1m from £220.8m.
The discounter has now been the UK’s fastest-growing supermarket for over two years, and last year added 3,000 new staff to its payroll as it continued to invest in bricks and mortar expansion.
“Our results reflect the momentum we’ve built and the trust shoppers place in us,” said Lidl GB CEO Ryan McDonnell. “More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.
“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities.
“This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”
According to Numerator figures for the year to 5 October 2025, Lidl now holds 8.2% market share in the UK – a gain that the supermarket put down to its active investment in infrastructure, high pay for staff, and £5.7bn investment in UK sourcing.
The results showed investment of nearly £0.5bn in upgraded and expanded infrastructure in the year to February 2025.
Since the end of the financial year, Lidl has completed a £385m extension of its London Belvedere distribution centre, and commenced work on a new £150m, 38-acre site in Leeds, while committing £30bn in British supplier contracts over the next five years. It has also raised wages for employees for the fifth time in two years.
In November, Lidl will open its 1,000th store, and plans to open a total of 40 before the end of the financial year.
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