Masterfoods will ask consumers to choose the next addition to packs of M&M's in a Global Colour Vote'.
From next month, the company will be asking members to decide whether pink, purple or aqua should be added to the collection of crispy-coated milk chocolates.
An on-pack promotion will explain how to vote either onlline, by text message or post, and everyone who participates will get the chance to win a worldwide trip.
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