CH Guenther, a long-standing supplier for McDonald’s, has opened a new innovation and customer collaboration hub, designed to accelerate the development of premium bakery products.
The new ‘Centre of Excellence’, located at the food manufacturer’s flagship Coventry bakery, looks to support CHG’s customers including global quick service restaurants, foodservice operators and retailers as they develop, test and refine new bakery products.
The purpose-built, 172 sq m centre features a commercial-scale bakery, customer demonstration kitchen, sensory evaluation facilities, an innovation suite and dedicated collaboration spaces.
It will enable customers from the UK and Europe to work on-site alongside CHG’s commercial, culinary, bakery and technical experts to create bespoke bakery innovations.
CHG has supplied McDonald’s with bakery products such as hamburger buns and English muffins for decades, both in the UK and internationally.
The opening of the centre follows tens of millions of pounds of investment by CHG and its partners into its UK manufacturing capabilities in recent years, including the opening of its £38m flagship Coventry bakery in 2023, which now produces roughly 72,000 buns per hour.
“CHG’s new Centre of Excellence provides our customers partnership in innovation and developmental testing, ensuring ideas can move seamlessly from concept to commercial production, helping bring exciting new menu ideas to market more quickly, consistently and at scale,” said CHG European vice president and managing director Paul Tripp.
“This investment is part of CHG’s long-term strategy to strengthen our growing relationships with leading foodservice brands through innovation, operational excellence and continued investment in our UK and EU manufacturing. We’re delighted by the initial feedback from customers who agree the centre is industry-leading and a unique one-stop shop for collaborative innovation between CHG and our customers.”
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